Social Media Addicts Association by Sony Vaio - Stop writing on my wall!

A great way to get Social Media types to talk about and share something is to lampoon their own ways, so they can share it and be all postmodern and ironic. I say they, I should say we.

This idea from Sony Vaio is a great one, even more so because they've followed it through.



It is based around the Social Media Addicts Association You Tube Channel, which houses a number of videos, and the website www.stopwritingonmywall.com . Here's the mission statement.

Just say no to social media!

Are you one of the millions of people whose lives have been ruined by a never-ending torrent of tweets, friend requests and ‘Which kind of pasta are you?' quizzes? Then it's time you joined the Social Media Addicts Association.

SMAA is run by reformed social media addicts who all had the courage to stand up and admit to their problem. Will you stop poking people you haven't seen since college, and join us?

And the petition you can sign:



You can even, and this where I get excited, buy a range of t-shirts. I like this one:



On the You Tube Channel, there's an appeal from Jerry, the founder:



An appeal from Frank, a Social Media Addict:



I have also found Frank, I think, on Twitter as @frankSMAA. I'm his first non-spam follower.



There's also Gemma:



And this goon:



These are in the Confessions section, which encourages you to upload your own confession. I can't wait to see some of those. A great idea again.

The whole Sony Vaio thing is very subtly pushed. There's an ad on the site promoting the use of the Vaio for Social Media, and it is the laptop used in the main ad for covert use of Social Media.



The whole thing is very slick, and hopefully this is just the start. Having all the characters on Twitter makes sense, a Facebook group would be a great idea (I can't find one) and, if they could get away with it, profiles of the characters on Facebook (I suspect Facebook would take these down if alerted to them), and a whole joined-up approach for the addicts with things like Blogs and maybe even Linked In profiles, particularly for Frank, who seems to be the star. The only issue is that Frank is also the anti-drugs campaign, 'Talk to Frank', which could get confusing.

I don't know who's responsible for the campaign but, so far, well done them.

UPDATE: The agency responsible is Nascom in Belgium, and the campaign is produced by Caviar Brussels, and directed by Frank Devos, which would explain why the guy is called Frank!