Aleksandr the Meerkat starts Facebook Petition to get 'Simples' into the Dictionary

Not content with being quoted by everyone from Davina McCall and Ant and Dec to the Arsenal squad, Aleksandr the Meerkat is campaigning to get the word 'Simples' into the Oxford English Dictionary.

The campaign is on Facebook and has a few signees already, but is sure to gain momentum. It's also exactly the kind of publicity that new editions of dictionaries like, knowing that when they ad words like 'ming' it will generate publicity.



Uptake is sure to be huge given Aleks' tweet to his over 22,000 Twitter followers about the campaign. The petition was prompted by Aleksandr's dispute with Sergei the IT meerkat over a game of Scrabble, another Facebook staple.



A great idea, and I'm off to sign the petition. Simples.