Amazingly, this isn't actual footage. It's a new viral.
Russell Athletic is the sort of brand you probably thought you'd forgotten. Well you'd better get remembering them, because they're putting a bit of effort in. They are, after all, the original American sportswear brand.
The 80s-izer appeals to me in that I am vain and I love the 80s. I am at this moment thinking about how to fashion a costume to go as David Bowie's Goblin King in Labyrinth to this weekend's Halloween event.
The site is pretty nice, focusing on the college heritage of the brand:
There is a choice in the Movie Maker tab of four Elf Yourself-esque scenarios along the retro 80s theme for you to get involved with: Breakdancing, American Football, Muscle Beach and Jazzercise. I can't work out if Jazzercise is my new favourite word or if I hate it.
Once you've chosen your scene, you get to render you or one of your loved ones as anything from a 'body-popping beat boy' to a cheerleader. You know the drill:
What is new as far as I'm aware is the ability to embed the videos. They're easily shareable across the whole social suite, and there's some genuine charm in the videos, although this may be less true of those that don't feature my face.
In addition, elsewhere on the site there's also a timeline of events in the company's history, and a bit of a lookbook of the new range.
Frank PR are responsible. Well done them.
Of course I'm going to give you another video example. Here's me doing a bit of breakdancing, with my tongue out.
And here's me and the missus on Muscle Beach. Again, I have to stress this isn't real.
