BBC in Olympic collaboration with Jamie Hewlitt and Damon Albarn

The men behind Gorillaz, Jamie Hewlitt and Damon Albarn, have teamed up with the BBC to provide an innovative promotional campaign for the BBC's Olympic Coverage.

The video, which can be seen here, is an animated version of the 1970s show Monkey. It features the epic journey of the principal character and his friends to the Olympic Stadium in Beijing.

Hewlitt is currently working on another series of Phoo Action for BBC Three, while his collaboration with Albarn will move on from the Royal Opera House show of Monkey: Journey to the West to a mysterious project called Carousel
.

Albarn and Hewlitt have achieved critical and popular acclaim for their work with Gorillaz, the cartoon band who have also had an innovative live-action tour using huge projected images.

Adidas 'Celebrate Originality'

I can't help but be impressed with a lot of online viral marketing for sportswear firms. Converse and Nike have done pretty cool stuff recently, and Adidas Originals have now come up with a new hit as part of their celebration of originality.

Michael Sieben, a Texan artist, has designed two exclusive pairs of sneakers, a hoody and a t-shirt, as well as producing a surreal San Francisco-based web film.



The characters are colourful to say the least and decked in various Adidas Originals garments throught their boarding jaunt around the Bay area to the tunes of JohnnyRandom.

It's sure to be an underground hit and the microsite allows you to download desktops and icons featuring the characters, who are reminiscent of the Jamie Hewlett creation that recently aired on BBC, Phoo Action, which starred Jamie Winstone alongside a number of bizarre sub-Banana Splits villains and sidekicks, and the legendary Carl Weathers.