Now Volkswagen are continuing their support of Independent Cinema with a new batch of idents in their Volkswagen - See Films Differently series.
The idents are backed up by several months of activity documented on a Guardian microsite, which includes news of film events and includes the rather excellent Film Map.
The Dudeism ident, which shows an individual who claims to have turned the ways of The Dude into a religion, and two others which follow relating to Willy Wonka and Rocky are the brainchild of DDB.
This young chap found inspiration for his magic from Willy Wonka:
And this big guy got a lot out of Rocky:
I had a look for more in the series and discovered an altogether more tongue-in-cheek set of Volkswagen film virals from 2007 which don't appear to have been given the audience they deserve. Some of them are very funny and they all relate to off-the-wall interpretations of popular films. I'll post them all individually during the week, just because.
Strangely Volkswagen don't appear to have put the videos online themselves, they're on Creative Review's Channel. Similarly the 2007 virals are on two different channels, both of which only feature this content, but neither of which appear to be official. There are numerous Volkswagen You Tube channels and one dedicated to the See Films Differently campaign and branded as such would show a considered commitment.
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