As part of the ongoing hoop-la around their much-vaunted tie-in with Apple, Nike+, the funky folk at the sporting giant have collaborated with DJ A-Trak to create a special 'Running Man' track designed to help you with your training.
Running Man: Nike+ Original Run is a 45-minute mix which begins with a gradual build-up or warming up period before hitting a running groove and ending with a slower cooling down phase.
Adidas' own attempt to follow in the footsteps of their fierce rivals, a collaboration with Samsung via a mobile phone, looks like being left behind both in technological and marketing terms.
Nike have supplemented their already successful events programme with their latest venture, The Human Race, which pits cities across the world against each other. Aside from having a unique and market-leading product, through the Nike+ brand they continue to take strides towards owning popular running, an area they have not traditionally excelled in.
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