The Apprentice was exactly what the BBC iPlayer was made for and where it really came into its own. In our office the number of people who caught up on the previous night's show at lunchtime, having studiously stuck their fingers in their ears and made loud noises whenever anyone threatened to discuss it during the morning, was astonishing. Consequently the show was always high on the most watched list.
Now with the sixth series of Dragons' Den, the often imitated but never bettered entrepreneur-destroyer and the vehicle that brought you Reggae Reggae Sauce looming, BBC Online have launched a game based on the pitch part of the show. It features animated versions of all the 'Dragons', including Duncan Bannatyne constantly puffing his cheeks out and Theo Paphitis looking like a very stern vole.
I'm all for this kind of innovation from the national broadcaster. They are free from commercial concerns, despite some of their ventures having tremendous money-making potential, and should be taking risks and pushing boundaries. Little games like the Dragons' Den game and the excellent Denise Lewis Heptathlon generate great traffic, huge buzz and PR and provide a genuine user experience. The Dragons' Den game could be considered to be fairly educational as you have to really consider the business side of your responses. Denise Lewis Heptathlon, on the other hand, allows you to leap over the long jump pit and run 100 metres in about 8 seconds, depending on your key-tapping ability.
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