It appears to follow the broad Lovejoy format of sketches, football-related funnies, girls and banter and, if you watch the 'Behind the Scenes' bit, you'll realise it features pretty much everyone who was on the old, Lovejoy-fronted Soccer AM.
I don't have Sky anymore, but I do feel whenever I see it now that Soccer AM misses something from not having Lovejoy and in particular many of the crew he took with him. Despite all his protestations to the contrary, I would expect they often regret fleeing what must have been a fairly cushy number. In his latter days Lovejoy had even managed to get a gig doing some of the midweek games, but clearly lusted after something over which he had more control (he was, admittedly, the producer of Soccer AM, so he had a fair bit already).
Much more than Something for the Weekend on BBC on a Sunday, during which Lovejoy tries desperately hard not to talk about football, more than his foray into writing, and on a potentially far more original and wide-reaching stage than his radio shows (even his disappointing 6-0-6 outings), Channel Bee has potential.
There are no ads on the site, which went live yesterday, but, according to his Guardian piece, Lovejoy wants it to avoid anything 'corporate or boring' . How he proposes to make money out of it is anyone's guess in that case. My guess would be by phasing in a subscription, or by running pre-rolls on the exclusively (at the moment anyway) video content.
If this does succeed, and the presence of the savvy Fuller gives far more reason to believe it will than the involvement of any of the crew who left Sky and thought a show about American Soccer on Channel Five would be popular, it could worth taking notice of.
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