Adidas 'Celebrate Originality'

I can't help but be impressed with a lot of online viral marketing for sportswear firms. Converse and Nike have done pretty cool stuff recently, and Adidas Originals have now come up with a new hit as part of their celebration of originality.

Michael Sieben, a Texan artist, has designed two exclusive pairs of sneakers, a hoody and a t-shirt, as well as producing a surreal San Francisco-based web film.



The characters are colourful to say the least and decked in various Adidas Originals garments throught their boarding jaunt around the Bay area to the tunes of JohnnyRandom.

It's sure to be an underground hit and the microsite allows you to download desktops and icons featuring the characters, who are reminiscent of the Jamie Hewlett creation that recently aired on BBC, Phoo Action, which starred Jamie Winstone alongside a number of bizarre sub-Banana Splits villains and sidekicks, and the legendary Carl Weathers.