I've seen a few over a reasonable period of time. I meant to blog on them a few months ago, but never got round to it. Then I saw a new one this morning and it clinched it.
The purpose of the ads is to drive traffic to trylifeinanotherlanguage.com, which is housed as an advertorial within the Channel 4 site.
The campaign is actually for the Central Office of Information and is aimed at encouraging youngsters to learn a language by engaging with them through their interests - sport, fashion, dance, music and celebrity.
The original ad I saw is below. I have long thought I should take more of an interest in French rap music, as it seems pretty damn innovative in a much less irritating way than US rap and a more successful way than British rap.
The music in this ad is by Disiz La Peste and the video is courtesy of Angry Natives. I love it.
The ad I saw this morning featured German Indie Band FOTOS, probably the funkiest thing you've ever seen from Hamburg. It's directed by Ann Xiao.
There's also a football ad to promote Spanish, created by Daniel Cohen at Th1ng.
This is the dancing ad, featuring a London-based French girl called Clara.
There is also an ad featuring a Spanish singer called Nubla.
You can find translations for all the ads here.
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