When I logged into my Twitter account this morning I found that my limited number of followers had increased by one. 'imaceleb' has obviously tracked down Twitter users who have posted tweats about I'm A Celebrity, of which I have posted several due to my mild obsession with Dani Behr.
The account is posting regular updates regarding events in the jungle, inlcuding moments ago the news that last night's debut attracted 8.9 million viewers. It's very much in the style of the live blog so popular on the BBC website for major football and sporting occasions. There is also a live blog on the Guardian website
I'm quite impressed with ITV for this as, to my knowledge, this hasn't been a major feature of previous reality TV shows. I'll keep an eye out for any other clever uses of social media from the I'm A Celeb jungle.
And here's a gratuitous picture of Dani behr that should have gone up yesterday.
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