There is an increasing trend towards the use of retro to reinforce brands. Monster Munch have brought back their old packaging, increased the size of the snacks and are appealing for the return of the monsters used in their 80s ads.
Cadbury's have brought back Wispa due to 'popular demand', while Opal Fruits made a brief retrun in place of the Americanised Starburst. These techniques have been successful in generating word of mouth and PR, as well as reinforcing the idea of a brand having a strong heritage.
If there were any doubt this is from a bygone age, check out the caption at the end: 'Sets from 82p to £26.85'. Roughly.
from Brand Republic
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