Disney's Bolt iPhone Application - Raising the bar

I had a quick trawl through the iPhone free applications on the iPhone Application Store this evening and came across RhinoBall, an outstanding piece of promotional activity for the upcoming Disney movie Bolt.



The main feature of the app is the accelerometer-based game RhinoBall in which you have to help Rhino the hamster find his hero Bolt. It's very polished in terms of between-level video, jaunty music and good sound effects.



The best bit of value here is the trailer which, unlike the James Bond Quantum of Solace iPhone Application, comes out perfectly in this format. There's also a TV trailer.



I have to admit I was entirely unaware of Bolt, but from the trailers it looks a thoroughly charming and funny effort from Disney with some potentially very memorable characters, Rhino the hamster in particular.



This is by far the best movie iPhone app so far. It shames the lazy Quantum of Solace effort and even outstrips the impressive early effort for The Dark Knight. Well done Disney!

Related Posts:

James Bond Quantum of Solace iPhone Application
iPhone Dark Knight Application