We know this, because it was today's (very poor, admittedly) Google Doodle.
Paddington enjoyed a bit of a renaissance earlier this year when he traded in his marmalade sandwiches for Marmite for an advertising campaign, selling himself out at the same time as being part of the retro craze around food that has also seen, to date, Opal Fruits make a brief return, Monster Munch go back to their original size and packaging, and the very welcome return of the Cadbury's Wispa.
Using Paddington isn't exactly the same, granted, but it did tap into a property with real nostalgia in quite a clever way. I didn't realise he had enough appeal to merit a Google Doodle to be honest, particularly on Columbus Day as it apparently is stateside, but I'm pleased for the little fella.
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