Lipstick Jungle - The Latest Oyster Wallet - With a Mirror!

The Oyster Card wallet is coming into its own of late as an unlikely marketing tool. The latest, being handed out at tube stations to bustling commuters this morning, was for Lipstick Jungle, a show on Living from the author of Sex and the City, Candace Bushnell.

I've been given plenty of branded Oyster card wallets, from the bog-standard Ikea one to my more exciting London 2012 British Airways Oyster Card wallet, distributed at the VISA handover party in vast quantities. I've also seen 'Frankie Say Relax' type wallets which were given out by Oxfam, I believe.



There is a bit of an innovation in the Lipstick Jungle Oyster Card wallet, in that it contains.... a mirror! This is pretty clever in that it is bang on for the target market and does actually add some value for the consumer.

What does surprise me is that we still haven't caught up with the skills of the Japanese. Rarely in Japan do you get a promotional flyer. Instead it's branded packs of tissues in the winter and branded fans in the summer. They're clever, the Japanese.

Of course, not everyone is fully behind the Oyster Card per se.