I was loitering in a bar in Shoreditch last week when a young lady came and put a beer mat under my Peroni. Beer mats are an occasional curiosity of mine. My dad still has a shoebox chock full of them from his university days that we've had more than one sift through. I also have a set of Football Manager promotional beer mats given to me by a friend that I cherish (the mats not the friend).
So what was remarkable about this beer mat? Well, it was a promotion for the Guardian and Observer's 14-day Wine Course, which started last weekend and is currently approaching the halfway mark. The guides have attracted some blogging attention, but are largely an example of how even a newspaper property as progressive as The Guardian can keep some initiatives almost completely offline.
I loved the 'Chateau de Second Cheapest Bottle' thing. I've seen so much taking the mick out of the idea that everyone generally does this, and it's such a truism. I love red wine but know nothing about it at all, although I have kept last weekend's Red Wine Guide for myself and the White Wine Guide for the other half. I also owe my parents a tour of Vinopolis on the South Bank, so could become something of a connoissuer at any minute.
Apologies for the slightly blurred photography. My iPhone camera has limitations.
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