I saw the trailer last night, below, and my initial reaction was to laugh at the prosepct of Will Mellor(ellor, ellor, eh, eh etc) starring in any sort of period drama that wasn't the late twentieth/early twenty-first century in the north west.
The ad made it look a suitable substitute for the usual Robin Hood or Doctor Who fare, and it sounds like an interesting take on the Merlin story in the manner of Smallville's take on Superman.
The BBC Merlin site features all the usual trailers and downloads you would expect from a site trying to capitalise on and create buzz. There's a game on there which doesn't quite rival the Dragons' Den game, or the legendary Denise Lewis Heptathlon, but should interest fans.
One thing I did notice to put a black mark against for the BBC and their burgeoning web capabilities is that while they are obviously doing some SEM activity, with the search below showing up for the term 'BBC Merlin' with an ad for the new show at the BBC shop which links through to a pre-order facility for the series DVD, they are missing basic opportunities.
A search for simply 'Merlin' does not bring them up as a sponsored link or even on the first pace of natural search (see below). Tut, tut, the BBC. Shame on you.
nice one fella.
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