Brand Republic reported this morning that a rapid 24-hour buy of several outdoor placements around London had been launched as a direct riposte to the Times.
The Independent ads, which featured Tracey Emin, the world exploding and a fat kid on a diving board, were branded with the Independent's masthead and the tagline 'Ahead of the Times.
The Indie's savvy approach is in stark contrast to the Telegraph, whose promotion of their rival's activity was mentioned on Times Online today, along with another quote from one of the articles on this very blog.
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