Let's not beat around the bush, it's basically a better dressed version of Elf Yourself. It is, however, awesome.
Create your own 'Aditar'. Mine is below. There are a number of celebrity heads you can put yours on, from Hulk Hogan to Kanye West. Mine is some sort of smoking monstrosity.
Then 'Join the party'. I was tipped off by SneakerFreaker so just joined their party, but I've no doubt once this goes round the office, I'll join someone else's random shindig.
The party with the most Aditars wins prizes. Join my Adidas House party here. It's in the kitchen!
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