It's done in the form of a story that the 'RC Guys' posted their Office Grand Prix on You Tube and were invited to join the Vodafone Formula 1 team in the pit, and it's pretty believable if you don't realise the original video isn't on You Tube and that at least one of the guys, who I have met, is a TV presenter and all-round entertainer.
Having said that it is clearly hitting home, with over 300,000 views in under a week, and is a good example of tying in sponsorships and the like into viral activity and really making all your assets work together.
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