Brilliantly, there's also an alternate ending to the ad that's been posted on You Tube by Paddy Power, who have a You Tube channel with tipping videos and interviews from events like the Cheltenham festival.
There's also an equally sweary alternate ending to the Carlton Palmer ad:
This is a good start in terms of creating some legs, and @paddypower started following me on Twitter yesterday after I blogged on the Carlton Palmer Paddy Power ad. The 'Self-Styled King of Ireland' posted a link to the sneak preview of the ad yesterday, but as far as I can see he hasn't promoted the extras. Hopefully they will seed them somehow because they've only had a handful of views thus far.
It led me to thinking whether brands have considered using a 'follow us on Twitter @....' type call to action in ads? Surely this would be a better (and cheaper) thing to do than promoting the 'search for xxx' which Ryan wrote about the other day? I think this merits a bit more thought and its own post. Watch this space.
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