Puffer Sphere - New Advertising Medium used by Coldplay

A few days ago I came across the above curiosity in our reception. As
it looked quite nifty, I took a snap of it and vowed to find out more
and share it with the Blogosphere.

Apparently, it's called a Puffer Sphere and is a piece of new
interactive projection technology. Apparently Coldplay have been using
them in their recent stage shows.

The technology can diffuse 95% of an image onto a sphere and is
usually over 60% brighter than the example here. It can also be made
fully interactive by using infared sensors to track the user's
movements.

Rock bands seem particularly handy at harnessing impressive looking
new technology to make a spectacular show.

While Coldplay's shows may not quite be on a par with the likes of U2
or Pink Floyd, if they continue to be at the cutting edge, and making
music to the standard of their recent album Viva La Vida or Death And
All His Friends, I may even begin to recognise them as a proper rock
band.