News of the World to enter Blogosphere

After finally having realised a newspaper website can be more than a replication of its paper version, the News of the World is to step into the murky world of Blogging!

According to The Guardian, the Sunday version of The Sun will relaunch its site to coincide with the start of the new Premier League football season.

As part of its coverage of the flagship competition, the News of the World will introduce a blog for each Premier League club. According to Gary Thompson, the site's Associate Editor, quoted on MediaGuardian.co.uk, the blog section will be open for contributors to file at any time.

Editors have been chosen already from fanzines and fan sites, and Thompson emphasised their culpability for issues like libel, a problem over which the News of the World and The Sun have had to stump up thousands in recent weeks to various injured parties.

Opening up the site as more of a forum for football fans would certainly solve the issue of the site appearing largely static week-on-week. It remians to be seen whether they might move towards user generated content for their more celebrity-focussed audience.

The site is currently in beta, but is said to be set to focus more on video content. The current representation has the video to accompany a tearful confession from a Cheeky Girl (I don't care which one) over he recent miscarriage.