streets and it is already spawning some excellent marketing tools.
A major franchise like the Batman movies should always be accompanied
by multimedia buzz using all the latest technological innovations
available.
Sure enough, Christopher Nolan's The Dark Knight uses the iPhone
applications store to disseminate a completely pointless but highly
amusing means of adding Joker-themed graffiti to your photos.
While the effort below hardly puts one in mind of the late Heath
Ledger's excellent perfomance, this application is good fun and adds
more value than many other free iPhone apps. Here's to many more in a
similar vein.
No surprise to see the Dark Knight continuing the viral promotion of the film. There was a staggering amount of viral activity prior to release - some of it up to 2 years before!
ReplyDeleteHave a look at the following (and bear in mind a lot of these have evolved over time):
www.ibelieveinharveydent.com
www.ibelieveinharveydenttoo.com
www.rent-a-clown.com
http://www.whysoserious.com
I'm sure there's a lot more!