A rival to The Best Job In the World?

I saw this, of all places, in a pub toilet. Despite other evidence to the contrary, I don't make a habit of taking photos in public toilets, but I took a quick snap as there was nobody else around.



This is an ad for Deadliest Catch on the Discovery Channel, and plays on the cliched 'Earn up to £££ per year!' type ads, with the attraction of the show listed among the Job Description.

It also put me in mind of the award-winning campaign for Queensland Tourism, which resulted in Brit Ben Southall landing the Island Reef Job after an enormous response to an ad for The Best Job In the World.

Interestingly another tourism campaign which generated a lot of coverage was that for Denmark, which featured a controversial You Tube video. They are also advertising opportunities to work in Denmark against searches for 'the greatest job in the world', which is quite a boast but likely to be cheap volume.



I haven't seen any PPC ads for Deadliest Catch, but the creative would lend itself to something similar, particularly for an awareness Google Content Campaign, or to generate a bit of buzz among those who might stumble across it.