Monday, 26 October 2009

Google Social Search - Bad News for Facebook, and for AskPeopleYouKnow.com

Google Social Search has been announced on the Google Blog and is already generating a lot of noise around Twitter, hopping into the Hot Trends.

I came across, but have not had full chance yet to play with, an interesting idea called AskPeopleYouKnow.com a little while ago. It looked interesting, but appears to have been wholeheartedly usurped by Google Social Search, which is the same thing but, you know, accessible on your regular Google Search page, using your increasingly connected Google profile, and a hell of a lot simpler.

Here's the usual heavily-accented Google Social Search description video:



And here's Matt Cutts explaining how Google Social Search works, referencing Twitter, your Blogger blog, Friendfeed and the 'Social Circle' - interestingly there is no mention of Facebook, which seems to be falling behind in this integration of Social Media into mainstream Search Engines:



One thing that seems key to Google Social Search is to refine who you're following on Twitter - you get all of your followees' followees in your Social Circle, so could clog up what might otherwise be valuable results. Alternatively you could reasonably indiscriminately, or cleverly and tactically, expand your range of sources.

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