Hula Hoops Golden Hoop Film Awards

Having been forced to watch Coronation Street, I just stumbled across the new Hula Hoops ad, soundtracked by the Village People's YMCA. It features two hands dancing to the song with Hula Hoops as eyes and little hats on. Standard irreverent ad fare really, but it's amusing.

While looking for the ad itself, I found that Hula Hoops are running a UGC competition on HulaHoops.com, offering a trip to Hollywood for the winning Finger Puppet film. I didn't notice this in the TV creative, and didn't find any PPC ads, although they may go live another time. They are number one in natural search, but there are quite a few ads for the larger variety of Hula Hoops knocking about.



The ad only aired today, and there are already (mildly suspiciously) a number of efforts on the site. There is also a resource of backgrounds and sound effects and music available, and the whole site is in a Hollywood-stylee, which works well and looks slick.

I saw a presentation last week that highlighted an amazing Doritos campaign that was a big winner in Cannes recently, and I've also been impressed by Pringles of late, and Monster Munch a while back. It's all making me quite hungry.