Thursday, 9 July 2009

Bing vs Google - A Direct Comparison

Hot on the heels of Twoogle is this. I shall call it Boogle. They've just called it Bing vs Google.



Nice idea - it shows how different the natural listings are on each engine - the search above is for Car Insurance, and the AA have two of the top three natural listings on Bing, but don't make Google's first page.

It's also interesting how Google squidges itself into the window so as to accomodate all the results, including the sponsored listings down the side. Bing fails to do this, which shows naivety in terms of the business purpose of the site - making money.

Hat tip to Rubbishcorp.

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