Set in a fictional Japanese University (Omizu, or Water, University, obviously), two young cheerleaders are berated by adults for drinking any alternative to water. Rubberduckzilla then enters.
Watch the Rubberduckzilla ad here.
The ad is by Mother London, who were also responsible for the Cactus Kid campaign, which generated a lot of interest, some vaguely controversial. This one has great potential to be a hit, I think, as it's really contemporary and in the comic book style, and it has a jaunty little jingle.
The supporting site, rubberduckzilla.com, will reportedly feature an interactive game which can involve users as Rubberduckzilla.
There will also be a tie-in with The Sun Newspaper and a Manga-style comic to tie in with Manga's 50th Anniversary will be packaged with Zoo magazine - a great idea.
UPDATE:
The ad is now on You Tube, so I can put it here:
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