Bobby George helps darts fans flog their gold

It's the second of the two World Darts finals on Sunday, the BDO Lakeside World Championships. I've seen little of either but I did catch a glimpse of a replay of the PDC World Championship final when I was at the gym the other day.

The only reason I mention this is, if you've seen much in the way of darts, there's a chap called Bobby George who is a player turned pundit. He's very much of the Big Ron Atkinson school of punditry, a caricature who talks in riddles. He's even got his own bit on the BBC Sport website. His main 'thing' is that he is literally dripping in gold, a sort of Cockney Mr T if you will.

Big Ron - May or may not have cashed in his gold

During the Sky coverage, I saw an ad for the increasingly popular phenomenon of sending your gold off in exchange for cash. It's a sort of pen pal pawn shop, if you will. Guess who was the star of the ad?



This is a different, and considerably less interesting, angle from Cash 4 Gold in the US, where they took the combination of bling and destitution and asked Ed McMahon (no, me neither) and MC Hammer to send themselves up. They also aimed a bit higher with an ad in the famed Superbowl slot.



However, the juxtaposition of an ad, starring a larger than life darts personality, pushing a service for those who may have random bits of gold knocking about and have fallen on hard times, during a darts event, in the middle of the afternoon is pretty damn good targeting, if you ask me.