The new ComparetheMeerkat.com advert starring Sergei from IT and, of course, Aleksandr the Meerkat, follows on from the Compare the Meerkat Blooper reel and Aleksandr's appearance in the BBC's Comic Relief ad which featured a brainstorm involving classic TV ad characters such as the Honey Monster.
The Comparethemeerkat.com site has been updated to include features based on feedback from the ComparetheMeerkat Facebook fan page and Aleksandr Orlov's Twitter followers. It also adds functionality to allow for better meerkat comparison and for easier sharing of meerkats on Facebook and other social media.
Watch the latest ComparetheMeerkat ad below:
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