Friday 22 January 2010

Barclaycard Rollercoaster - the follow up to the waterslide

The new Barclaycard TV advert promoting their contactless payment launches this weekend with a big TV spot during Dancing on Ice.

It features a man commuting to work in New York on a rollercoaster, following up from the guy who left work via a waterslide in the previous, highliy successful, Barclays advert.



The soundtrack is 'More Than a Feeling' by Boston, a good bit of 70s rock. The ad is by Bartle Bogle Hegarty and is very slick.

I wonder if there will be a Barclaycard Rollercoaster iPhone Application to follow up the branded Waterslide app which was downloaded over 9.8 million times. Based on that phenomenal success I think I'd be more surprised if there wasn't one.

I'm struggling to find much control from Barclays over the other aspects of the Social Media campaign. There are a few groupd on Facebook celebrating the waterslide but it isn't clear if any are official, and I can't find the new ad, which I took from Brand Republic, on You Tube. I suspect they may be ready today ahead of Sunday's launch.

Tuesday 19 January 2010

Footballs made from Aid packages - Great, Timely Design

As the world's gaze once again turns on providing aid to a region in jeopardy, this amazing piece of design from Unplug Design stood out for me.

The sentiment behind making footballs out of discarded aid packages is explained below in a neat diagram.



And the original packages and subsequent footballs look as below. Probably the last thing on anyone's mind in Haiti, but I'm sure there will be many instances where this sort of endeavour would be just the ticket.



Nicked from PSFK.

Friday 15 January 2010

Francesco Totti thinks a Broadband Router is a Toaster

This is a Vodafone ad from Italy featuring famous Italian footballer Francesco Totti. It plays on the idea of 'Broadband for everyone' with the fact that 'tutti' is everyone, and of course he is Totti. Very clever.



Less clever is the suggestion that he thinks a router is a toaster. it doesn't even have a slot, Francesco, you crazy fool.

Fernando Torres Pepsi Commercial - Very Surreal

David Beckham and co star in Adidas Star Wars Collection Promo