Nike True City iPhone App Launches Early

Despite the buzz video below, the Nike True City iPhone Application has landed in the App store a day early. I'm quite excited about the possibilities, as it claims to 'Make The Hidden Visible' by tapping into a network of 'tastemakers', or cool people as you and I know them.

Nike True City from NikeSportswear on Vimeo.

London, Berlin, Milan, Amsterdam, Barcelona and Paris are featured, and events and product launches from Nike as well as adding in other Social Media functionality and allowing contributors to become 'insiders'.

Judging by the length of time it's taking to download the app, it's going to be hefty. I'll try and play with it and get some screenshots up later.