Thursday 28 May 2009

The Bloody Apprentice by Casetteboy

If you like The Apprentice and have a juvenile sense of humour, this will crack you up.



It's by a guy called Cassetteboy who has done a lot of similar stuff. He took in 45 episodes of The Apprentice in order to produce this. It was worth the time spent.

Thanks to @jedhallam.

Tuesday 12 May 2009

Paul Smith Credit Crunch Tote Bag

Paul Smith isn't the first brand you'd associate with the credit crunch, but check this out:



It's the Paul Smith Credit Crunch Tote Bag, and it is the safest place to keep your money, apparently. It's pretty cool, with a good bold message on one side and a load of money symbols on the other.



It costs just a credit crunch-busting £5 and is available from the Paul Smith website.

Via Switched On Set.

Monday 11 May 2009

thelondonpaper counters free Evening Standard with... free chocolate!

A great stunt from thelondonpaper in conjunction with a Kitkat Senses sampling exercise.



On the day the Evening Standard stopped apologising for itself and rebranded with a bunch of promises and a new name and look - London Evening Standard and a strange shade of orange running through it - thelondonpaper answered the question, 'How do you promote something that's already free against something that is being given away as a promotion?' in emphatic fashion.



While vendors of The Standard found their voice in loudly declaring their giveaway, the eyes of commuters across London will have drifted towards the bags of free chocolate attached to thelondonpaper's trolleys.

Using the great line 'Free has never been so valuable', thelondonpaper really stole a march on The Standard, which has 650,000 copies to give out today. It seems ages since I've heard a paid-for newspaper vendor outside of the north west (they're famous for it in Bolton) loudly flogging their wares from behind a stall. That it is when the title is free is a sign of the times.

Quite how around 1.5million free papers are going to find their way into the hands of Londoners this evening is anyone's guess, but I suspect the chocolate will help shift a few copies of thelondonpaper. The strangest part to my mind is that I'm now aware that free Kitkat senses were also given away with Hello magazine this week. Surely a massive trick missed on the part of The Standard in that The Artist Formerly Known As London's Quality Newspaper would seem to fit more in line with Hello than its downmarket News International competitor.

There's some talk of the stunt on Twitter, but not much. It appears Mars have announced some sort of 'Free Chocolate Friday' promotion in America which is getting more traction.



There's also some confusion over who is giving away the free chocolate, with London Lite getting some credit.



And others getting the paper but not the chocolate.



Possibly because of the greed of the few.

Saturday 9 May 2009

"I am not a man. I am Cantona."

Here is the trailer for the new film 'Looking for Eric' by Ken Loach.



I wasn't a fan of Cantona when he was around, but I can't be the only one who misses his unique brand of charisma when Frank Lampard joylessly kisses his ring and Anelka does that weird bird thing. I actually like Didier Drogba more since he broke the fourth wall and interacted with the viewing public, just because it showed a bit of character.



This film, which appears to feature Ken the landlord from Early Doors and Little Kenny from Phoenix Nights, is about a postman to whom Eric Cantona appears after he smokes some of his son's dope.

There was an interview with Ken Loach on Soccer AM this morning, and it featured Sir Alex Ferguson's ringing endorsement of the film as 'a fantastic movie'. See Loach and Ferguson here.

Friday 8 May 2009

Educating @daveberry_xfm

XFM DJ Dave Berry is improving his English via Twitter, but not crediting his tutors.

Berry, whose main claim to fame is that he has sired a Sugababe (the fit one), thinks (or as he would have it 'think's') he is pretty cool. That's why he posts things about wearing skinny jeans:



He ain't very literate though, as 'Thing's I'm learning' tells anyone with a basic grasp of written English. I wasn't in a great mood when I read this, so I decided to reply to him with a little bit of advice delivered in a style he would be familiar with:



I then unfollowed him, but wondered a while later if he might have heeded my lesson. Now I'm not saying I'm Lynne Truss, but I appear to have done some good. Berry's next (insightful as ever) Tweet (and we'll ignore the fact that #6 follows #34) is below:



So presumably I got a DM thanking me for my friendly and helpful advice, which saved Berry from the embarrassment of any further illiteracy in front of his 5,600 followers (11 of whom he has deigned to follow - all but one being fellow XFM DJs. The exception is a tidy young woman)? Not a chance.

And people think most of the celebrities on Twitter are self-indulgent and egotistical. Not a bit of it.

For the record, you're welcome, Dave Berry.

How much do you want to bet he Googles himself?

Thursday 7 May 2009

My Little Pony Live Action Trailer - Reign of Buttercup Sprinkles

Some people have far too much time on their hands. Thankfully.

ComparetheMeerkat video wall on YooouuuTuuube

YooouuuTuuube is a clever if entirely pointless site that shows a wall of the same YouTube video across a page, all slightly out of synch.

I thought I'd give Aleksandr the ComparetheMeerkat meerkat a go. It looks pretty cool.



And Firestarter by The Prodigy.



Give YooouuuTuuube a go here.

Shamelessly plundered from Digital Examples.

Tuesday 5 May 2009

Rubberduckzilla in new Oasis Advert

Rubberduckzilla is taking over from Cactus Kid as the new 'face' of Oasis, the drink 'for people who don't like water'.

Set in a fictional Japanese University (Omizu, or Water, University, obviously), two young cheerleaders are berated by adults for drinking any alternative to water. Rubberduckzilla then enters.



Watch the Rubberduckzilla ad here.

The ad is by Mother London, who were also responsible for the Cactus Kid campaign, which generated a lot of interest, some vaguely controversial. This one has great potential to be a hit, I think, as it's really contemporary and in the comic book style, and it has a jaunty little jingle.

The supporting site, rubberduckzilla.com, will reportedly feature an interactive game which can involve users as Rubberduckzilla.

There will also be a tie-in with The Sun Newspaper and a Manga-style comic to tie in with Manga's 50th Anniversary will be packaged with Zoo magazine - a great idea.

UPDATE:

The ad is now on You Tube, so I can put it here: