The Journey of Courageousness - A good metaphor

I was fortunate enough, almost exactly a year ago, to be involved in the launch of the Compare The Meerkat campaign.

I'm no longer involved with the account, but have very fond memories of working on it and keep a keen eye on its progress, not that one has to look far for meerkat news.

The new ad, a typically slick and rather ambitious 60 second 'meerkat adventure film' is called The Journey of Courageousness. It seems a pretty appropriate title given the leap of faith that was required to plump for the meerkat idea in the first place.



To compare meerkats, click here.